birmingham, al. website designer, birmingham, ala. website search engine optimization specialist


Staying current on Search Engine Optimization

When your Website is correctly designed
IT WILL BE FOUND.

Website Search Engine Optimization workers are routinely jacks of many trades, having knowledge in multiple disciplines. However, there is only a limited amount of time a Website Search Engine Optimization specialist can spend educating themselves. Within the Birmingham Website Search Engine Optimization community various disciplines exist. The tools and technology required for staying current on Website Search Engine Optimization is vast.

Staying current on industry changes, strategies, news and the typical algorithm changes can keep a Website Designer and Website Search Engine Optimization professional busy. Multiply that into several areas and you have a Website Search Engine Optimization specialist that either has no clients (and his hoping to score you) or a Website Search Engine Optimization specialist subcontracting most of his work out to someone else of questionable quality concerning the gift of understanding search engine optimization. If something doesn't make good sense, check the money trail.

Before hiring a Website Designer in Birmingham, or a Website Search Engine Optimization specialist, it's important to know what you're getting into. Hire the wrong Website Designer, or Search Engine Optimization Specialist for your website and you might be stuck in a long-term contract that nets you little value at best, destroys your site and costs you a lot of money in the process.

Yahoo and Bing cover about 30% of the Search Engine Optimization marketshare to Google's 70%.

6 SEO Red Flags to look for when considering a Search Engine Optimization Specialist

 

 

1)

Advertise MSN, Ask.com or AltaVista as Search Engines they will get you ranked on

Any Website Search Engine Optimization specialist noting these search engines as ones they'll target are selling you something. The fact is, there is no "MSN" search engine (Microsoft's old MSN changed to "Bing" years ago), Ask.com, the 4th most used search engine, captures around 3% of the total search market, and AltaVista hasn't really been a viable search engine for over a decade! In reality, there are two search engines that matter: GOOGLE and BING. You can throw Yahoo in there for good measure since they get around 15% of the search volume, but they are just pulling from Bing and putting their own spin on the results. Together, Yahoo and Bing cover about 30% of the Search Engine Optimization marketshare to Google's 70% of the search engine optimization business.

 

 

2)

Advertising their Search Engine Optimization and/or directory submission services.

Any kind of mass submission to Websites Search Engines or directories are signs of Small Business Website, or, Personal Website Design and Search Engine Optimization specialist circa 1998. In web years, that's like 150-year-old Website Design and Search Engine Optimization specialist! Aside from Pay-Per-Click (which doesn't require submission) and Google's new pay-to-be-included merchant results, IF YOUR SMALL BUSINESS OR PERSONAL WEBSITE IS DESIGNED TO BE FOUND, IT WILL BE FOUND. Period. Submitting to search engines is a wasted exercise. There is a reason Google doesn't even have an option for submitting to them.

 

 

3)

Their Main Search Engine Optimization service is "optimizing meta tags."

Your page title tags withstanding, there is very little "tag" Website optimization that can be done that can be considered effective Website Design and Search Engine Optimization. While optimizing your Small Business Website, or, Personal Website title tags is one of the most important aspects of Website Design and Search Engine Optimization, it cannot be done outside of having performed your keyword research. Without keyword research, any Website optimization performed on your title tag is for naught. Your small business website, or personal website meta description tag is useful for what's displayed in the search results (not actual rankings). The keyword meta tag is all but completely useless to the search engines now. As long as you continue paying more than anyone else for possession of the search words and search phrases, your website will continue holding a top 10 Google search return ranking when those words or phrases are entered into a browsers search box. Sounds good from the sales pitch, BUT, did they explain what happens to your back pocket when another small business, or personal website owner offers them more money for the phrases and words thay you bought?

 


4)

The SEARCH ENGINE OPTIMIZATION consultant guarantees #1 rankings

Have you ever made a "guarantee" to a friend that you could predict how someone else would react to a certain situation? It's kinda fun to be able to make predictions like that. But do it enough and sooner or later, the person you are talking about will act in an unpredictable way. Is that your fault? No. This is similar to how Small Business Website, or, Personal Website Design and Search Engine Optimization specialists guarantees their work.
A small business, or personal website search engine optimization specialist doesn't have any direct control over what sites the search engines put into their top results. That guarantee is really just guess work. While it might be educated guess work, based on small business, or personal Website Design and Search Engine Optimization specialist principles that we know work, ultimately, we can't control the end result. Most Website Design and Search Engine Optimization specialists that offer guarantees combat this with the guarantee small print. They word the guarantee just right to ensure that it's never their fault for getting the rankings, making the guarantee void.

 

 

5)

They claim Search Engine Optimization is "proprietary", and can't share the "secrets."

This is a sure sign that the SEARCH ENGINE OPTIMIZATION coder is doing something naughty that will, very likely, get you tossed out or filtered out of the search results. Nothing about Website Design and Search Engine Optimization is proprietary, and rarely can you find any hidden "secret" involving SEARCH ENGINE OPTIMIZATION that will magically vault you to the top of the search results. SEARCH ENGINE OPTIMIZATION requires good old-fashioned elbow grease.
There is no software, tool or formula that will get your small business, or personal website rankings outside of an analysis, and work, of a real, live person. A correct website, whether personal, small business, or mega corporate, is a process. I write the code Google wants to see in that process.

 

 

6)

Claiming a "special relationship" with Google involving Search Engine Optimization

Google does not offer any kind of special programs, services or insights to one Website Design and Search Engine Optimization specialist that they don't offer to the rest of the world. That means that any Small Business Website, or, Personal Website Design and Search Engine Optimization specialist touting a special ability to get you ranked because they have a partnership with Google is, well, lying to you.

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.
On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?
Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.
With billions of web pages to sort through, looking only at ‘On-The-Page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.

There are some techniques that search engines deem “spam” or “black hat”, which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely.
Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.


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